Gobi Carbon Management Solutions Inc. recently announced the launch of GobiSOFT into the Australian carbon accounting market. GobiSOFT is a web-based tool that enables small-to medium-sized businesses to easily and affordably measure, report and reduce their carbon footprint.
Managing an organisation’s carbon footprint is an important aspect to fighting climate change, said Gobi’s co-founder, Dr. Joe Kelly. “Businesses are facing significantly increased pressure from their stakeholders to reduce their carbon footprint.”
That pressure is likely to come from a combination of government and industry regulation as well as consumer demand for environmentally responsive business. “All businesses will likely experience a greater degree of scrutiny over their carbon footprint and may need to demonstrate environmentally responsible practices to remain competitive in the marketplace,” said Dr. Kelly, adding, “Failure to demonstrate environmental responsibility is increasingly perceived as a source of risk by investors and customers.”
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